Search Engine Optimization (SEO) is the practice of getting traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines for websites or web pages.
Its importance for your site’s search engine rankings is well known and it’s no secret that nowadays it’s essential in order to stick out in such a competitive market.
But do you know what the factors you need to consider are before launching your brand? Well, even before analytics and keywords, it all starts with the hosting company that you will choose.
This is exactly why web hosts need to think about SEO and offer the best possible outcomes to their clients. All this comes with quality web hosting and here we’ll see in detail why it can be radical for your website or blog.
Why is SEO Important?
Let’s start with the basic and take a look at the reasons why SEO is important and how you will benefit. SEO:
- makes your website easy for both users and search engine robots to understand
- helps the engines figure out what each page is about, and how it may be useful for users
- is good for business visibility and branding
- provides credibility
- brings traffic
- gives you insight into your customers
- is important for the smooth running of a big website
- can put you ahead of the competition
What do Web Hosts have to Think About?
Basically, what web hosting services need to provide is high quality. This does not guarantee a ranking boost but it certainly helps you avoid undesirable consequences. For example, if the host quality is poor you will most likely face downtimes of your website, which can severely damage your SEO rankings.
If you are looking for web hosting, there are various factors you should take into consideration such as the focus areas or specialties or your budget. Now, take a step back and think about the effects of a bad choice. Doesn’t it worth it to search more or even spend more?
Listed below, you will find the most significant factors in determining your website’s SEO rankings regarding the web hosting.
Uptime / Downtime
As already given in the example, your web site’s availability can be critical for your SEO rankings.
Downtime is caused by problems with the host’s server; the poorer the quality of the web host is the more downtimes you will experience. Search engines crawl the web in order to provide up to date data to the particular search engine.
If they check you site while on a downtime they will proceed to the next one but the thing is that if this happens a few times your site will get flagged and possibly removed from their index due to availability issues. Instead, if it’s always accessible it is more likely to be considered at the top priority of relevant searches.
That’s the reason behind all those 99.9% uptime callouts by web hosting services, as the availability is their responsibility and something they not only should think about, but definitely provide.
In this time and age, a few are those who will wait to see your content when the site is slow. The competition is huge and you have to think about, as well as work on all the possible determinants that might keep you behind.
Your website must load as fast as possible, as the speed is a well known and basic SEO factor. Again, just like the uptime/downtime, the web host needs to provide high quality and good hardware to help your users have a better experience and be willing to come back.
Low or average speed might not be only their fault, though. You are able to control some of the factors by optimizing the configuration and coding of your site. Of course, if you are sure about that, contact your web host provider and ask to be transferred to another server, as it is common to be hosted on the same server with hundreds of other sites.
Another significant aspect of good rankings is nothing more than the physical location of the server. It is quite important that you find a host server in the same country with your site or the targeted audience.
Search Engines most likely ranks websites with IP addresses in the same country, meaning that in other cases your SEO rankings can be affected. Moreover, it can also have a bad effect on your website’s speed.
Hypertext Transfer Protocol (http) is a system for transmitting and receiving information across the Internet and HTTPS was developed to allow authorization and secured transactions. Google has stated that switching your website over to HTTPS can give you a ranking boost.
As it becomes more and more important, it is essential to ensure that your web host is fully operating in HTTPS by getting on with their TSL/SSL certificates.
The biggest must is for the web hosting service to be SEO-friendly and actually have SEO awareness. Otherwise, it can damage your site and your work by not knowing the right way to act.
Knowledge is a key factor and web hosts that got this are able to create and apply helpful strategies, as well as to acquire as the above-mentioned features.
Having all these in mind choosing the right web host seems easier.
But above all, this is everything the web hosts themselves should think about so that they can provide the best possible experience to both their clients and the client’s audience.
Whether you want a review, get your web hosting company listed or you’re up to decide which web host to trust and need a piece of advice, contact me and I will be happy to help you!